Event Marketing

In 2001, Sanford, the manufacturer of the most popular marker in the world, SharpieŽ, sponsored the #97 Winston Cup racecar and "The Bristol Night Race".

To promote these events, Sanford hired Lynch2 to create the Sharpie500.com website. Fans can enter a sweepstakes, download screen savers, view a photo gallery, and see the general schedule and #97 car information. If you are looking to focus the consumer on a specific event, a microsite built by Lynch2 is the answer.

This site was used to promote the 2001 race and is no longer on-line.