Describe what you want in plain language, and our built-in AI translates that into action—building campaigns, recommending segments, and surfacing insights into list health so you can skip clunky dashboards entirely. We follow a human-in-the-loop approach: while AI handles execution and brings you smart, goal-aware recommendations, you remain in control. Instead of letting autonomous agents run wild, the AI guides direction, leaving you as the final editor to approving and refining as you go.