As a long-term partner since 2010, Opera Australia (OA) has launched two fully custom, Tessitura-integrated websites with L2. For their most recent project, OA set out to redesign their purchase path to simplify the buying experience and enhance usability for all patrons. Because OA operates across multiple venues in four Australian cities, streamlining the purchase process utilizing Select Your Own Seat was critical. By auditing every step from performance selection to order confirmation, OA and L2 reduced the online patron journey by two full screens.
With Prospect2, “Automated” doesn’t need to mean “generic” when it comes to your patron experience. Built on ActiveCampaign’s 20+ year foundation of industry-leading automation, our platform lets you easily build logic, create custom paths, and deliver tailored patron experiences across mediums. No matter your skill level, you can solve complex workflow problems and treat every patron as uniquely as they deserve.
Turn Engagement into Revenue with Live Leaderboards
Traditional fundraising often falls flat, forcing donors through frustrating, static checkouts. The Denver Zoo broke this mold by pairing our cart-free architecture with live gamification, turning their animal naming campaign into a high-revenue success—and proving Flex2 Competition Forms outperform standard $0-generating survey tools.
L2 has proudly partnered with Chicago Shakespeare Theater (CST) since 2006, building four custom, Tessitura-integrated websites. For their most recent web iteration, CST needed a custom site with a flexible purchase path to support their unique production and subscription sales. To achieve this, L2 built on core Tessitura functionality to develop bespoke subscription acquisition and renewal paths that invite patrons to both transact and engage online.
Integrations
To see a full list of integrations by product visit that part of the website