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Boston Symphony Orchestra

Prospect2 Donate2
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“Donate2 Donation Forms have removed the friction blocking potential donors from becoming BSO donors. The immediate results have exceeded our expectations and we continue to find opportunities to generate donations in new ways.”

Shirley BarkaiAssistant Director of Individual Giving, Annual Funds, Boston Symphony Orchestra

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Donate2

BSO Stream2

Stream2

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Flex2

An Easy Decision for the BSO

Without ticketing revenue, it was “perfect” timing•We need to better our digital fundraising - NOW•Tailored confirmation emails for each Donate2 Form•Immediate, personal, and customizable•Full Tessitura compliance and support

Where the BSO Uses Forms

QR codes embedded in streaming video•Email communications•Special giving events•Social media - Celebrity Support•Vanity URLs
https://tanglewood.org/givetoday
https://bso.org/givetoday•Tanglewood On-line Festival Access

What the BSO Has Seen

Online fundraising - 32% website vs. 68% D2 Forms•70% of D2 donors are first-time donors•$126 average D2 gift size•70% of donors use Cover Costs•15% of donors use Apple/Google Pay•NO COMPLAINTS

BSO Plans For The Future

It started as an immediate need because of the pandemic, it’s now part of our future

Digital screens in the Hall and at Tanglewood•Season brochures•Weekly program books•Triggered in post-show emails

3-sheets at our venues•Dynamic gift asks based on Tessi data•Drip automation campaigns•SMS Messaging - Text2Donate

Triggered in post-show emails•Donation renewal automations•Expanded social media presence•And so much more…