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Boston Symphony Orchestra

Prospect2 Donate2

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“Donate2 Donation Forms have removed the friction blocking potential donors from becoming BSO donors. The immediate results have exceeded our expectations and we continue to find opportunities to generate donations in new ways.”

Shirley BarkaiAssistant Director of Individual Giving, Annual Funds, Boston Symphony Orchestra

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An Easy Decision for the BSO

Without ticketing revenue, it was “perfect” timingWe need to better our digital fundraising - NOWTailored confirmation emails for each Donate2 FormImmediate, personal, and customizableFull Tessitura compliance and support

Where the BSO Uses Forms

QR codes embedded in streaming videoEmail communicationsSpecial giving eventsSocial media - Celebrity SupportVanity URLs On-line Festival Access

What the BSO Has Seen

Online fundraising - 32% website vs. 68% D2 Forms70% of D2 donors are first-time donors$126 average D2 gift size70% of donors use Cover Costs15% of donors use Apple/Google PayNO COMPLAINTS

BSO Plans For The Future

It started as an immediate need because of the pandemic, it’s now part of our future

Digital screens in the Hall and at TanglewoodSeason brochuresWeekly program booksTriggered in post-show emails

3-sheets at our venuesDynamic gift asks based on Tessi dataDrip automation campaignsSMS Messaging - Text2Donate

Triggered in post-show emailsDonation renewal automationsExpanded social media presenceAnd so much more…